We Wake Bears.
We Wake Bears.
The most powerful stories in sport happen beyond the game.
We Wake Bears exists to awaken the cultural power of athletes.
For decades, sport has focused on what happens inside the stadium. But the most powerful stories often live beyond it - in the journeys, personalities and communities that surround the game.
We create original sports IP that brings those stories to life.
By connecting players, brands and global distribution partners, we build projects designed to travel far beyond the pitch.
The result is athlete-led platforms that create value for players, brands and global audiences alike.
Great athletes change the game.
The greatest athletes change culture.
27° 59′ 17.16″ N
86° 55′ 30.00″ E
our model
-
We create original sports IP built around the stories, personalities, and cultural influence of players.
From documentary formats and digital series to live experiences and brand-funded entertainment, we develop properties designed to travel across platforms and audiences.
Our focus is simple: create content that elevates athletes beyond the game - turning moments, personalities, and communities into powerful cultural properties.
These IPs are built to attract brands, distribution partners, and global audiences.
-
We work directly with athletes to develop long-term cultural platforms around their identity, values, and influence.
Rather than traditional endorsement deals, we build strategic partnerships where players become creators, storytellers, and owners of meaningful projects.
This includes:
/// Content development
/// Personal IP franchises
/// Media appearances
/// Brand collaborations
/// Audience growthThe goal is simple: unlock the full cultural potential of elite talent.
-
We connect global brands with original sports IP and athlete-led storytelling.
Through our projects, brands gain access to authentic player narratives and highly engaged sports audiences - far beyond traditional sponsorship.
We design partnerships that feel culturally relevant, commercially powerful, and creatively ambitious.
From brand-funded content to integrated storytelling formats, every partnership is built to create long-term value for both brands and talent.
-
Great ideas only matter if they reach the world.
We work with global media platforms, broadcasters, and digital networks to bring our projects to market.
Our role is to package, position, and deliver sports IP that audiences want to watch and platforms want to acquire.
By aligning talent, brands, and distribution partners, we create projects built to travel globally.
The most powerful stories in sport happen beyond the pitch.
We Wake Bears is an independent studio built on the foundations of Pulse Marketing Group — an agency group globally recognised for connecting brands with culture through live entertainment, both IRL and online.
Across a variety of live experiences and cultural platforms, Pulse has built and delivered impactful marketing campaigns that place brands at the heart of some of the world’s most influential live experiences.
We Wake Bears extends that philosophy into sport — creating original athlete-led IP designed to travel far beyond the pitch.
Because when athletes own the platform, the story becomes bigger than the sport.
Let’s Work Together
60 Weston Street
London, UK, SE13QJ
Hours
Monday–Friday
9am–6pm